Choosing names for objects has occupied mankind’s thoughts since time immemorial. The tendency towards more and more new descriptions results, for example, in dictionaries and encyclopaedias being printed in ever shorter intervals, and subsequently in the degrading of existing books to recycled paper.
A host of fantasy descriptions such as brand names and company names enter the normal vocabulary used during our daily communication.
Due to organisational reasons it was necessary that individual computers and networks on the Internet were allocated with names from the very outset. Initially, they were simply given numbers. As a result of the increasing popularity of the network however, names and in particular those which were more original and could be easily remembered, increasingly gained importance. Services such as YAHOO were able to achieve such a degree of popularity worldwide not least because of the originality of their names.
Therefore, it is much easier to create advertisements for a product with the name YAHOO than it is, for example, for INTERNET-SEARCH-ENGINE.
Those who have children will be familiar with the enjoyable and exciting time of choosing a name for an unborn child and subsequently making a final decision. Authors of books and film producers usually hold the opinion that without a title their works wouldn’t actually exist.
Agencies which specialise in names devote their entire time creating names for new products or companies (as in the case of “Novartis”).
Perfume products and the fashion industry are typical examples of the importance of a successfully chosen name, whereby the illusion or the status is much more important than the actual product, and it is these characteristics which therefore ultimately make up the deciding factors as far as success or failure is concerned.
A host of fantasy descriptions such as brand names and company names enter the normal vocabulary used during our daily communication.
Due to organisational reasons it was necessary that individual computers and networks on the Internet were allocated with names from the very outset. Initially, they were simply given numbers. As a result of the increasing popularity of the network however, names and in particular those which were more original and could be easily remembered, increasingly gained importance. Services such as YAHOO were able to achieve such a degree of popularity worldwide not least because of the originality of their names.
Therefore, it is much easier to create advertisements for a product with the name YAHOO than it is, for example, for INTERNET-SEARCH-ENGINE.
Those who have children will be familiar with the enjoyable and exciting time of choosing a name for an unborn child and subsequently making a final decision. Authors of books and film producers usually hold the opinion that without a title their works wouldn’t actually exist.
Agencies which specialise in names devote their entire time creating names for new products or companies (as in the case of “Novartis”).
Perfume products and the fashion industry are typical examples of the importance of a successfully chosen name, whereby the illusion or the status is much more important than the actual product, and it is these characteristics which therefore ultimately make up the deciding factors as far as success or failure is concerned.
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