A domain name can be divided into the following groups:
1. Company corporate identity
In the case of well-known companies it is recommended that the company name be protected as a domain name. Any interested party would find a company such as IBM within the shortest possible time without Search-Engine (WWW.IBM.COM).
2. Product description
It is often the case that the product is more widely known than the company which manufactures it. In such cases it is worthwhile having the product names protected as a domain.
3. Company name and product description
It would be ideal if the company name and the product name were to use the same description (for example WWW.COCACOLA.COM).
4. Short-term name for advertisement campaigns
It can be the case that a name is only required, for example, for an advertising campaign during the period of a few months ( such as BEFIRST.COM, FIRSTBID.COM, LOVEIT.COM, SELECTIT.COM, etc.).
5. Branch descriptions
Early birds would perhaps have the chance of protecting for themselves the description of an entire branch as a domain name (for example MEDIA.COM, PAPER.COM, MOVIE.COM, etc.).
6. Activities
SUBMIT-IT is an example of an Internet service whose domain name describes the organisation’s activity.
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