The criteria for domain names do not differ considerably from the criteria regarding the selection of a name for a product or a company:
1. Target group
The name should either be created in the target group jargon, or at best extend same by means of the new description (for example HOTWIRED.COM).
2. Remembering the name
Of all the thousands of domain names only those which can be easily remembered have a chance (for example screamingfrog.COM).
3. Quality
A good domain name makes people curious (for example FASHIONGIRL.COM).
1. Target group
The name should either be created in the target group jargon, or at best extend same by means of the new description (for example HOTWIRED.COM).
2. Remembering the name
Of all the thousands of domain names only those which can be easily remembered have a chance (for example screamingfrog.COM).
3. Quality
A good domain name makes people curious (for example FASHIONGIRL.COM).
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