10 Things to keep in mind when developing a logo

1.     Logo should be relevant to your activity, thus it will be more memorable and recognizable.
2.     Logo should be simple and clear. It should look clear even at a very small size (like on a business card).
3.     Logo should be unique, or at least not look too much like some other logo.
4.     Logo should be composed of shapes of flat color. Keep number of colors low, no more than 3. It will save you money on future printing costs.
5.     Colors should be easy to match and reproduce on different printing devices (inkjet printer, offset press etc.) and on different media.
6.     Logo should look well when printed in black and white. You may also develop a simplified B&W version of a logo for printing on a laser printer or sending by fax.
7.     Logo should not look too modern. Avoid using "fashionable" fonts or design elements. It may look outdated in a year or two.
8.     Think metaphorically. Circle is a metaphor of a globe, ellipse - of an orbit. Think of what can metaphorically describe your business.
9.     Show a prospect logo to your friends and clients and ask them what they think. Avoid a disaster.
10.     If you have chosen the logo - be consistent. Use the same logo (proportions, colors, typeface) throughout your documents. Make your identity your asset.