If you call a boat "Victory", it will sail as a victory, if you call it "Disaster", it will sink in a nearest pond. - Anonymous
So, that's it. You have finally made a big decision - you are starting your own home based business. You are very busy now, working on all of the issues of a newborn venture. All that time, you may solve different problems, depending on the nature of your business. But, there is one unfortunately - "What am I going to call my business?"
You may be tempted to spend a couple of minutes and then stick with your own name or your initials, and move to more important tasks. But this would be a big mistake. Think, when you have a new baby or dog, you will probably spend a lot of time, considering all the possible options. You know, that the name is meaningful, and it can make positive or negative impact on the entire life of your child, and you definitely want your child to be the smartest child in the world. You want your dog to have a cute but not silly name, so you will take its breed, character and even color into account.
Don't you want to have the most successful business ever? Then, do not make fast decisions; instead choose the name for your business carefully.
The name you choose will be a big part of your marketing identity. Ideally, it should indicate to your clients what is the nature of your business, because it will be the first thing they will know about your company. Also, remember that people buy particular products or services not only for rational, but also for emotional reasons. Therefore, your company or product name should encapsulate a message to potential or existing customers and, at the same time, create a good feeling about your company, your product and you, personally.
Therefore, before you start to search for a name, there is quite a lot of background thinking you need to do about your market place, your competitors, and advantages of your product.
Consider what kind of target audience you want to attract. What would be appealing to them - for example a conservative or an unusual name. Make a list of all things you need to take into account when choosing a name. Then write down all names you can think of after doing the previous step. You can also conduct a brainstorming session with your partners, friends, or your family. Remember the main principle of brainstorming technique- do not criticize anybody's ideas, just write them down no matter how silly or inappropriate you think they are. You can also use Thesaurus, a Latin Dictionary, or any other source you can think of.
So, that's it. You have finally made a big decision - you are starting your own home based business. You are very busy now, working on all of the issues of a newborn venture. All that time, you may solve different problems, depending on the nature of your business. But, there is one unfortunately - "What am I going to call my business?"
You may be tempted to spend a couple of minutes and then stick with your own name or your initials, and move to more important tasks. But this would be a big mistake. Think, when you have a new baby or dog, you will probably spend a lot of time, considering all the possible options. You know, that the name is meaningful, and it can make positive or negative impact on the entire life of your child, and you definitely want your child to be the smartest child in the world. You want your dog to have a cute but not silly name, so you will take its breed, character and even color into account.
Don't you want to have the most successful business ever? Then, do not make fast decisions; instead choose the name for your business carefully.
The name you choose will be a big part of your marketing identity. Ideally, it should indicate to your clients what is the nature of your business, because it will be the first thing they will know about your company. Also, remember that people buy particular products or services not only for rational, but also for emotional reasons. Therefore, your company or product name should encapsulate a message to potential or existing customers and, at the same time, create a good feeling about your company, your product and you, personally.
Therefore, before you start to search for a name, there is quite a lot of background thinking you need to do about your market place, your competitors, and advantages of your product.
Consider what kind of target audience you want to attract. What would be appealing to them - for example a conservative or an unusual name. Make a list of all things you need to take into account when choosing a name. Then write down all names you can think of after doing the previous step. You can also conduct a brainstorming session with your partners, friends, or your family. Remember the main principle of brainstorming technique- do not criticize anybody's ideas, just write them down no matter how silly or inappropriate you think they are. You can also use Thesaurus, a Latin Dictionary, or any other source you can think of.
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