What do "Saran-Wrap," "Coca-Cola," "Willy Wonka," "GI Joe," "Barbie," "Wayne's World," "Hamburger Helper," "Crispy Crunch," and "Blockbuster" all have in common?
consonSimilar to rhymes, the repetition of sounds, particularly ants, have that pleasant and obviously effective singsong quality. They make the name more memorable by making the the pronounciation more simple. In other words, it is definitely easier to remember a string of similar sounds than it is to remember a combination of totally different sounding words. Did you "See the softer side of Sear's" lately?
Remember that branding, while a powerful tool in your business, is even more powerful tool when names stick. From the simplest product to the most abstract technical service, a memorable brand name helps to make the company or product memorable as well.
consonSimilar to rhymes, the repetition of sounds, particularly ants, have that pleasant and obviously effective singsong quality. They make the name more memorable by making the the pronounciation more simple. In other words, it is definitely easier to remember a string of similar sounds than it is to remember a combination of totally different sounding words. Did you "See the softer side of Sear's" lately?
Remember that branding, while a powerful tool in your business, is even more powerful tool when names stick. From the simplest product to the most abstract technical service, a memorable brand name helps to make the company or product memorable as well.
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