Why should I want a domain name?

You will want to own a domain name if you fit into one of the following categories:

•     You/your company supplies a unique good or service.
•     Your company has one or more registered trademarks/brand names
•     You would like your company to be generically associated with a concept. For example, if you are in the business of selling step-ladders, you might want a site called "step-ladders.com"
•     You would like a domain name to reflect your cool personality.
•     You would like to indulge in a bit of speculation/investment at a relatively low price.
•     Everybody else has one, so why not get one too?