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Wednesday, 16 November 2016

Watch out for the unbelievable

"Earn Millions in Your Spare Time From Home!"

"Six Easy Steps to Becoming The Next Bill Gates!"


Hello!?! Sound too good to be true? Well, it most likely is. See, what companies or people who send you this type of "hyped up" email are doing comes from basic business practices called ATTENTION HEADLINES. This is where the intent is not to really help YOU earn quick and easy millions, but to help them try to accomplish this goal without any integrity, morals or business ethics, because they really don't have the "wares" they are hyping. Period.

Whether on the Internet, traditional physical stores, mail-order business or whatever, there is no quick, easy, no work necessary "secrets" to make you a millionaire overnight. Sorry.

What is available is plenty of opportunities; however, and yes, especially on the Internet. The Internet is really a great tool to help you achieve some of your goals to work from home, earn supplemental income, start a home based business with your spouse or partner or simply set up a foundation for the big day when you do actually retire. I am not trying to bust anyone's bubble here, but come-on, if these so called "excellent opportunities" for becoming a millionaire overnight really existed, guess where everyone would be: on the Internet working from home two-hours per day, flying between their home and their beach house. And they are not. Just look around.

So, does this mean there aren't any real opportunities for becoming successful, really successful via the Internet? No. However, it does require the basics. Hard work, lots and lots of research, sometimes (if not always) a capital or personal monetary investment, the will and drive to succeed and most importantly A REALLY GREAT BUSINESS PLAN! Not a short-cut plan. Not an idea that is 200 words of "your dream" job. A real, honest to goodness, well thought-out business plan.

Try this. The next time you think you have the "greatest idea since sliced bread" run your business plan by your spouse or partner AND your banker. Even if you don't require any capital investment or a start-up loan ask your local banker if she would approve your plan and give you $10,000 start-up money. Or, run it by your spouse or partner, tell them you are going to quit your job tomorrow, mortgage the house, sell the dog and eat pretzels for a month until your first million dollar check comes in. If either your spouse or your banker nods their head and says, go for it, then do just that. However, if as it usually happens, either of them asks you more questions, wants more information or tells you do a little more research. Do like the sign above the liquor store says: "if you aren't really 21, don't go away mad, just go away. Come back when you are really ready"!

Another tip. Next time you come across something, which you suspect is the next "tickle me elmo," ask yourself what you know about the business you are putting the farm up for. One time, I considered purchasing a major national franchise. The business was, and still is very solid. I wanted to jump in with both feet. However, first I called a business consultant who broadcasts a national radio show. I asked him if, based on the information I provided him, he thought I should "bet the farm." He asked me what my experience was with food preparation, cleaning the bathrooms, inventory ordering, running the cash register, working the headset for the drive through, and on and on. I told him I had no direct experience with any of that but that I am well educated, have lots of business and management experience and felt I could hire the right people around me to make this work. His advice: apply for a job at one of the local establishments and work there for at least six months learning every single aspect of the business. Wow. My cloud evaporated.

Finally, don't stop dreaming or coming up with great business ideas that may take you to your "promise land" of financial freedom. Just remember that there aren't any quick and easy overnight strategies to make you an instant millionaire (except maybe the local lottery if you have one, but even that is a gamble). What is available in this great time of opportunities via the Internet is room for people willing to work hard, earn an honest living, provide the "demand" with quality products and/or services for a fair price, all based on a solid foundation. That foundation is your business plan. Take your time with it and do it right. Learn from everyone before us who simply decided " if I build it, they will come". Not.

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